We are seeing comparisons to the 2018 elections here (the last midterm when Donald Trump was President). Most people who say that mean that Trump was unpopular, Democrats were ahead in the generic ballot, and Democrats did, indeed, make sizeable gains. I agree with all that, but it seems to me that another highly salient fact of the 2018 election is coming to light. Namely, the Democrats are again showing that, in a midterm election, you can beat message discipline with message indiscipline.
Just to be clear, I am not suggesting that the approach would work in a Presidential year. In a Presidential year, all eyes are fixed on the top slot, and everyone else has no real choice but to fall in line. An off-year election is a different matter. In 2018, the Republican were all singing on the same tune on cue, while the Democrats were belting out a glorious cacophony. While Alexandria Ocasio-Cortez was leading the Squad into Washington and heading off in a leftwing direct, other district were running former military and intelligence officers with strong national security backgrounds. All were campaigning on different, often locally-focused platforms. And the Republicans, all singing on key, couldn't counter all those different messages at once.
And here we are again. The DSA (Democratic Socialists of America) are denouncing Israel and calling for Medicare for All. Jon Ossoff is firing up crowds vowing to fight corruption. James Talarico is hewing center and talking about his faith. Mary Peltola is running a pro-oil, pro-fisheries campaign in Alaska. Run For Something is building the bench. And, of course, it makes a difference that the US has a lot of elected offices. Democrats have hard-fought, sometimes bitter, primaries, but all line up behind the winner in the end.Against this, the Republicans are almost absurdly on-message. They all cry Communism, but no one believes them. When an assassin attempts to kill Trump, they all fall in line saying this proves the need for his ballroom. When Ossoff mentions Natalie Harp, they all freak out at once. It is impossible not to believe that they are taking directions from the top down.
And I have noticed that in 2026, Republicans seem to be repeating a mistake the Democrats made in 2024. In 2022, the Supreme Court overturned Roe v. Wade and held that abortion was not a constitutional right. This decision proved highly unpopular, and Democrats rode it to a semi-victory in 2022 -- used the threat to abortion rights to thwart the predicted Red Wave. They tried it again in 2024 and found that abortion is enough to win one election, but too narrow for a lasting majority. Republicans are repeating the mistake. In the 2024 Presidential debate, Donald Trump said that Harris, “wants to do transgender operations on illegal aliens that are in prison.” Politifact rated it as "mostly true." It also proved to be a winning message that checked people's boxes about all the worst traits associated with Democrats. Transgender athletes also proved to be a winning message. Given the recent burst of inflation and crime, and the state of the border, it seems unlikely that this was the primary reason that Trump won, but it did prove to be one of his most successful campaign ads.Well, Republicans are learning that the same thing applies to transgender issues as to abortion. It is simply too narrow an issue to build a lasting majority. Social issues are legitimately important. They tell us about people's underlying values and what sort of society they favor. But any one social issue is apt to look more like niche issue and not enough for a broad-based coalition. To build a broad-based coalition, you must convince voters that the other party just doesn't share your values. And that means they don't share your values across a wide range of issues. Republicans have done it for a long time and with great success against Democrats. And now Democrats just might have the constellation of issues -- corruption, undue influence for tech billionaires, data centers, pervasive surveillance, etc. -- to show the Republicans don't share most people's values either.
But above all, convincing voters that the other side doesn't share your values means acknowledging that not all Americans have exactly the same values, and that you are willing to build a big tent to let in a wide range of outlook. And it means portraying the other side as narrow-minded dogmatic, and judgmental. In short, it means allowing for a certain degree of message indiscipline -- and exposing the dangers of too much message discipline by the other side.











